MV Agusta Parramatta opened its doors in December 2016, founded by David Song and Damien Llewelyn with the vision of creating a MV Agusta exclusive concept store with the level of prestige and professionalism befitting the brand. Both owners of the dealership have been passionate MV Agusta enthusiasts, spending years as MV Agusta technicians, receiving both factory and national training, in addition to personally owning MV Agusta motorcycles themselves. Since opening, MV Agusta Parramatta has made a great impact in Sydney with MV Agusta, sponsoring the International Festival of Speed, where 15 time world champion Giacomo Agostini was present; and carrying out a joint marketing campaign in Myer with Polo Ralph Lauren. Many collectors have nominated MV Agusta Parramatta a home to their unique bikes. Many rare bikes are housed in MV Agusta Parramatta’s showroom, including a 1976 MV Agusta 750/4 America S, 2007 MV Agusta F4CC, 2016 Leon Camier WSBK F4RC, ex-Eugene Laverty Aprilia 250GP bike and a 2014 MV Agusta F3 800 Ago.