MV Agusta Parramatta opened its doors in December 2016, founded by David Song and Damien Llewelyn with the vision of creating a MV Agusta concept store with the level of prestige and professionalism befitting the brand.

Both owners of the dealership have been passionate MV Agusta enthusiasts, spending years as MV Agusta technicians, receiving both factory and national training, in addition to personally owning numerous MV Agusta motorcycles themselves.

In 2021, MV Agusta Parramatta was re-launched as “Moto Machine” with the dealership expanding its product range to cater for a more diverse range of motoring needs, adding Royal Enfield, Segway Powersports and Reiju brands to join MV Agusta.